Adventures of an Open Plan Prairie Dog

Workplace design is too often driven by trendy technology and wacky design leading to impressive entrance halls but vast and barren “open plan prairies”.  That is one of the assertions coming from a round-table debate published by Management Today. The print issue of June’s Management Today magazine contains a summary of a fascinating debate under […]

Crash course in: Using freelancers – Management Today

A short piece from Alexander Garrett in Management Today that does a great job of making the case for using freelancers: essentially, “expertise on demand”. The market of freelancers continues to grow as businesses seek to become increasingly agile.  For National Freelancers Day last year (23rd November), the Professional Contractors Group unveiled research which suggested […]

Crash course in: Using freelancers – Management Today

A short piece from Alexander Garrett in Management Today that does a great job of making the case for using freelancers: essentially, “expertise on demand”. The market of freelancers continues to grow as businesses seek to become increasingly agile.  For National Freelancers Day last year (23rd November), the Professional Contractors Group unveiled research which suggested […]

Secrets of Social Media – David Aaker, HBR Blog

Nothing new under the sun… David Aaker points to research conducted almost 50 years ago by Ernest Dichter into word of mouth persuasion.  Extremely relevant to the social media world of virtual mouths, Dichter found four motivations for a person to communicate about a brand: Product Involvement (33%) – an experience that is  novel or […]

Secrets of Social Media – David Aaker, HBR Blog

Nothing new under the sun… David Aaker points to research conducted almost 50 years ago by Ernest Dichter into word of mouth persuasion.  Extremely relevant to the social media world of virtual mouths, Dichter found four motivations for a person to communicate about a brand: Product Involvement (33%) – an experience that is  novel or […]

Rediscovering the Written Word – Richard Harper

A considered and erudite perspective on communication, social media and the future of the written word. Richard Harper, Principal Researcher at Microsoft Research, is interviewed by NESTA (the National Endowment for Science Technology and the Arts) in this vimeo video.  There are some great nuggets of insight: “we are discovering anew the artfullness of communication” […]

Rediscovering the Written Word – Richard Harper

A considered and erudite perspective on communication, social media and the future of the written word. Richard Harper, Principal Researcher at Microsoft Research, is interviewed by NESTA (the National Endowment for Science Technology and the Arts) in this vimeo video.  There are some great nuggets of insight: “we are discovering anew the artfullness of communication” […]

Perspectives on Flexible Working – Microsoft

The new flexible working survey released by Microsoft (and produced in association with Vanson Bourne) contains some interesting insights.  The research is in support of Microsoft’s New World of Work theme, and dovetails nicely with their Hybrid Organisation work.  In the main, it aligns with what is already (but not widely enough) known and illustrates […]

Perspectives on Flexible Working – Microsoft

The new flexible working survey released by Microsoft (and produced in association with Vanson Bourne) contains some interesting insights.  The research is in support of Microsoft’s New World of Work theme, and dovetails nicely with their Hybrid Organisation work.  In the main, it aligns with what is already (but not widely enough) known and illustrates […]

The Risks of being a Self-Referencing Reveller

Research from Vanson Bourne on social media use by consumers reminds me that, when all is said and done, social media is just another marketing channel; albeit one with some powerful and useful characteristics. One of the first rules of marketing and of business strategy is to avoid becoming self-referencing.  It is so tempting to […]

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