Fun x Work – Nicholas Bate

I love this: your map to the Holy Grail and another gem from Nicholas Bate. Sovereign professionals, freelancers and – actually – everyone should be aiming top-right … or at least understanding where they currently sit. Technorati Tags: Nicholas Bate,Strategic Edge,Freelancing,Sovereign Professional,Interim Management,Organisational Humanity

In Praise of Grammar Nazis – Kyle Wiens, HBR Blog

“If it takes someone more than 20 years to notice how to properly use “it’s,” then that’s not a learning curve I’m comfortable with.” … and other gems from iFixit’s CEO Kyle Wiens. I tend to agree.  Grammar and spelling are important, even more so in the online world where your audience may never see […]

The Art of Dave McKean – Basingstoke Retrospective

You probably know more of Dave McKean’s work than you realise.  He seems, quietly, to be everywhere in contemporary art: the Royal Mail’s recent mythical beasts stamps Richard Dawkins’ The Magic of Reality CD covers and other work with The Rolling Stones (Voodoo Lounge), John Cale, Alice Cooper, Tori Amos, Counting Crows, Michael Nyman and […]

The Art of Dave McKean – Basingstoke Retrospective

You probably know more of Dave McKean’s work than you realise.  He seems, quietly, to be everywhere in contemporary art: the Royal Mail’s recent mythical beasts stamps Richard Dawkins’ The Magic of Reality CD covers and other work with The Rolling Stones (Voodoo Lounge), John Cale, Alice Cooper, Tori Amos, Counting Crows, Michael Nyman and […]

Blogging Fame

By coincidence today, I find two ex-colleagues achieving blogging fame in different spheres. Steve Fox is one of a number of really smart people it was my good fortune to hire when I worked at Microsoft.  His data analytics blog, Analytics in Action, has just registered 250,000 hits for the year so far and is […]

Does Content Marketing Work?

Yes.  According to a new paper from Kapost and Eloqua, content marketing costs 41% less per lead generated than paid search for large companies. Content marketing is not a quick fix.  “It’s not a campaign,” as the Content Marketing Institute’s Joe Pulizzi explains, “it’s a war of attrition.”  To be successful, content marketing requires a […]

Success in Content Marketing – Forbes.com

Back in May, Forbes.com ran a series of interviews with a range of Fortune 500 companies that have been visibly successful with their content marketing approach, in Forbes’ words, marketing execs who are “running their organizations like publishers”. General Mills, GE and Sears are very different companies but all focused on providing valuable information to […]

Success in Content Marketing – Forbes.com

Back in May, Forbes.com ran a series of interviews with a range of Fortune 500 companies that have been visibly successful with their content marketing approach, in Forbes’ words, marketing execs who are “running their organizations like publishers”. General Mills, GE and Sears are very different companies but all focused on providing valuable information to […]

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