Devilishly persuasive #writing
The wicked ways of copywriters, according to ABC Copywriting’s Tom Albrighton.
This was originally written for Halloween but, being a tad late, I’m re-purposing it for Black Friday and Christmas.
Among his highlights:
Content Marketing, Marketing, Organisational Humanity, Social Media, WritingPsychologist Bertram Forer gave a group of students what they thought was a personal profile, but was in fact a list of 13 statements that were the same for all of them. They still marked it 4.26 out of 5 for accuracy, on average.
It worked because the statements were so vague that anyone could identify with them…
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