Microcopy, (or simply attention to detail?) – @thisisseth #contentmarketing

Seth Godin is on a roll about writing… “People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them. Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.” Read […]

Echoes through time: wide views over the sea – #Writing

“It is reason and wisdom which take away cares, not places affording wide views over the sea.” Horace (65BC – 8BC), Epistles I, xi,25-6

Science isn’t something to believe or not believe. It’s something to do – @thisisseth

Another from Seth Godin: “Science is a process. It’s not pretending it has the right answer, it merely has the best process to get closer to that right answer. Science is an ongoing argument, one where you show your work and make a prediction about what’s going to happen next.” We desperately need more science, […]

We owe you nothing – @thisisseth

Seth Godin points to a trend or attitude in business: to take a merely transactional perspective. “The dedicated fan sat through endless losing games. Even steven. Ticket purchased, game delivered. We owe you nothing. The problem with ‘even steven’ is that it turns trust and connection and emotions into nothing but a number. Revenue on […]

Echoes through time: on lost time and space

“Strategy is the art of making use of time and space. I am less chary about the latter than of the former; space we can recover, time never.” Napoleon Bonaparte (1769 – 1821) (via Execupundit’s Michael Wade)

Curses on your adversaries – @execupundit

Not that we’d be so juvenile as to curse those who stand in our way, but there are moments when these would be handy, courtesy of Execupundit: May they form a coalition. … May they place their faith in what worked before. … May they have many goals. Print out and keep the full list […]

A contract with Me Inc. #writing

Two posts this week that reflect the need for a professional approach to your writing, or to any other independent business. The ever-inspirational Steven Pressfield posted the third in his series on the Professional Mindset: “Every Monday morning I have a meeting with myself. I go over everything I’ve got to do in the coming week. […]

How a picture helps you pay your taxes

James Lawther at Squawk Point has an interesting post on the impact of pictures on vehicle relicensing rates. The trial was grounded in the work of UK Government’s Behavioural Insight team which is, in turn, informed by the work of Richard Thaler (co-author of the influential book Nudge). Imagery is an important part of story-telling and […]

Echoes through time: knowledge of a meagre kind

“When you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.”   Lord Kelvin (William Thomson, 1st Baron Kelvin, 1824-1907), Lecture on Electrical Units of Measurement

Pity, Fear, Catharsis – the essence of storytelling #writing

It’s strange and not a little sobering to appreciate just how much Aristotle got right, 2,500 years ago. The essence of storytelling, he tells us, is three simple but essential concepts: Pity – (we might say empathy) first of all, we must make the audience feel for and care about the central character Fear – […]

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