Two posts this week that reflect the need for a professional approach to your writing, or to any other independent business. The ever-inspirational Steven Pressfield posted the third in his series on the Professional Mindset: “Every Monday morning I have a meeting with myself. I go over everything I’ve got to do in the coming week. […]
James Lawther at Squawk Point has an interesting post on the impact of pictures on vehicle relicensing rates. The trial was grounded in the work of UK Government’s Behavioural Insight team which is, in turn, informed by the work of Richard Thaler (co-author of the influential book Nudge). Imagery is an important part of story-telling and […]
“When you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.” Lord Kelvin (William Thomson, 1st Baron Kelvin, 1824-1907), Lecture on Electrical Units of Measurement
It’s strange and not a little sobering to appreciate just how much Aristotle got right, 2,500 years ago. The essence of storytelling, he tells us, is three simple but essential concepts: Pity – (we might say empathy) first of all, we must make the audience feel for and care about the central character Fear – […]
Steve Layman reminds us that, in general, we are not numerate: “ most people just don’t understand how [compounding] works. For instance, 10% growth for 25 years is not 250%, it’s 985%!” Douglas Adams understood, of course, and illustrated its power – especially if combined with time travel – in paying your bill at Milliways, the Restaurant […]
Seth Godin on how to be heard, including: “Do your homework. Reflect back what you believe the other person is trying to say before you disagree with it. Tell true stories.”
The inspiring and productive Nicholas Bate is on a roll. Here, he offers a free PDF download of his mini-book, In Three. In the meantime, I‘ve been enjoying his latest mini-book, Pensieri, which arrived just in time for a period of pondering and planning. Consequently, I think I have a plan that is grounded, ambitious, […]
Here’s an interesting piece on the neuroscience of storytelling, from Melcrum. The difference between story and dry facts lies essentially in the different associations that story creates, activating different parts of the brain. Worth a read.
I loved Jeffrey Pfeffer’s 2010 book Power: Why Some People Have It – and Others Don’t. Here’s an overview of Pfeffer’s work (from Theodore Kinni), along with a five minute video of him talking about Power.
“Observe carefully what guides the actions of the wise, and what they shun or seek.” Marcus Aurelius (AD 120 – 180), Meditations