Microcopy, (or simply attention to detail?) – @thisisseth #contentmarketing

Seth Godin is on a roll about writing… “People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them. Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.” Read […]

outsource-burningpine

Seth on words – @thisisseth #writing

Two useful posts from Seth Godin on the power of words; use sparingly… “… if you try to say three things, we will hear nothing. Because most of the time, we’re hardly listening. Ads, instructions, industrial design—they all work better when they try to say one thing at a time.” and … “Words matter. They […]

Science isn’t something to believe or not believe. It’s something to do – @thisisseth

Another from Seth Godin: “Science is a process. It’s not pretending it has the right answer, it merely has the best process to get closer to that right answer. Science is an ongoing argument, one where you show your work and make a prediction about what’s going to happen next.” We desperately need more science, […]

Queen's College, Cambridge

The long view

A trip to Cambridge (for an early orientation as we embark on the great university search for son and heir) made me ponder the immeasurable benefits of a long-term perspective. The university dates back nearly 800 years. Cambridge city on a sunny Saturday bustles and buzzes with tourists, but inside their ancient walls each college […]

Knives, tell them well – @thisisseth

Seth Godin on knives: “Cooks know that a sharp knife is less likely to cause injury, because it goes where you point it. It does what you tell it to do, which means you can focus on what you want the outcome to be. The challenge of a sharp knife is that it puts ever […]

We owe you nothing – @thisisseth

Seth Godin points to a trend or attitude in business: to take a merely transactional perspective. “The dedicated fan sat through endless losing games. Even steven. Ticket purchased, game delivered. We owe you nothing. The problem with ‘even steven’ is that it turns trust and connection and emotions into nothing but a number. Revenue on […]

I want t-shirts …

New Journey Marketing explains why that may not be such a good idea, here. I joined Microsoft in the time of t-shirts, the period of polo-shirts. It was the very summer of personalised fleeces. I suspect that the very fine folks at Fat Face made a fortune from us. Somewhere, I still have a couple of […]

Echoes through time: on lost time and space

“Strategy is the art of making use of time and space. I am less chary about the latter than of the former; space we can recover, time never.” Napoleon Bonaparte (1769 – 1821) (via Execupundit’s Michael Wade)

Curses on your adversaries – @execupundit

Not that we’d be so juvenile as to curse those who stand in our way, but there are moments when these would be handy, courtesy of Execupundit: May they form a coalition. … May they place their faith in what worked before. … May they have many goals. Print out and keep the full list […]

The Gig Economy in retreat?

With recent rulings against Uber and Pimlico Plumbers, it would be tempting to conclude that the Gig Economy is in retreat. There are other cases in the pipeline, including Deliveroo and CitySprint. In reality, these should just be teething troubles. Back in 1937, Ronald Coase (in The Nature of the Firm) showed why firms exist in the first […]

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