Seth Godin is on a roll about writing… “People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them. Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.” Read […]
Two useful posts from Seth Godin on the power of words; use sparingly… “… if you try to say three things, we will hear nothing. Because most of the time, we’re hardly listening. Ads, instructions, industrial design—they all work better when they try to say one thing at a time.” and … “Words matter. They […]
Here’s a delicious use for 100 minutes of your weekend. In June 2015, Neil Gaiman gave a talk at the Long Now Foundation on the nature, power and evolution of stories. Are stories alive? He talks about our symbiotic relationship with stories and how animals live for, perhaps 30 years at most; trees can live for a […]
How important is the length of content? As content marketers and storytellers, should we write long or short? And, does it matter? It’s tempting to assume that, in today’s time-squeezed, distraction-packed world, only short, snackable content can cut through. After all, if it’s good enough for @realDonaldTrump, then surely it’s good enough for us? The data, […]
From Eclecticity Light’s long-running series: A Clean, Well-Lighted Place to Blog …
Another from Seth Godin: “Science is a process. It’s not pretending it has the right answer, it merely has the best process to get closer to that right answer. Science is an ongoing argument, one where you show your work and make a prediction about what’s going to happen next.” We desperately need more science, […]
Psychologist Ellen Jackson offers five tips – along with the psychology behind them – to beat the demon of procrastination. “1. Have a plan 2. Make planning a separate exercise 3. … I love the fact that she explains WHY these work.
“Now, strange words simply puzzle us; ordinary words convey only what we know already. It is from metaphor that we can best get hold of something fresh.” Aristotle (384 – 322 BC), Rhetoric
Execupundit prescribes Animal Farm, to be taken annually. I re-read it a few months ago, for the first time since school. Required reading for our post-truth times.
An interesting summary of Nudge Theory from the CIPR’s Influence magazine, here.