The weight of paper

One of my corporate clients is an icon of the virtual world, a pioneer that took a process as old as civilisation itself – the visceral exchange of cold, hard cash – and converted it into a convenience of clicks and bits. The firm’s customers love it and it invests heavily in supportig them with […]

Dived or dove? I say not you are wrong. #Writing

Here’s an interesting piece on the evolution of grammar. It’s more random that you think. The study also revealed that a flower today is more likely to be “smelled” rather than “smelt” and that the neighbour’s cat probably “dove” behind the sofa – although, as Plotkin notes, British felines remain more likely to have dived. […]

Richard Thaler, Nudge and the Nobel prize for economics #Writing #ContentMarketing

Richard Thaler, one of the founders of behavioural economics, is the winner of this year’s Nobel Prize for Economics. As co-author (with Cass Sunstein) of the book Nudge, Thaler has had a huge impact on the field of influence whether in government (the UK government, under David Cameron, established the Behavioural Insights team in 2010) […]

Rock and roll rhetoric: Lions

Red sun going down, way over dirty town Starlings they’re sweeping around, crazy shoals Yes and a girl is there, high heeling out across the square The wind, it blows around in her hair and the flags upon the poles Lions (Knopfler), Dire Straits “High heeling out across the square”, not walking or striding in high […]

Beautiful image – @ToddDiemer

Just because. I was searching for something else on my favourite image site, Unsplash.com, and I came across this beautiful image by photographer Todd Diemer. I thought it was too good not to share. Photo by Todd Diemer on Unsplash  

The Bukowski guide to copywriting – @HubSpot

Five tips for good writing, grounded in the works of Charles Bukowski: Write with emotion Write with brevity Write with clarity Write with honesty Write with style Read the full post, here.   Photo by Patrick Tomasso on Unsplash

Better writing – Nicholas Bate #Writing

Seven tips towards better writing, from Nicholas Bate: “2. Re-read some of your favourite writers. Step back from the content and notice the form.” Read the full list, here.   Photo by Mike Tinnion on Unsplash

The power of A/B testing – @HBR

The power of properly constructed online experiments is explored in September-October’s Harvard Business Review. Microsoft’s Ron Kovani and Harvard’s Stefan Thomke include some powerful examples of results achieved as well as cautionary tales on the dangers of poorly constructed tests and misinterpreted results. Highlights include: How a subtle change to online text colours (against the […]

Tell a story: 3 tips for original social media content – @Adweek #contentmarketing

Larry Alton at AdWeek has three tips for creating compelling social media content. Tell a story Go visual Continuously gather ideas. “The nature of social media puts a lot of pressure on businesses to constantly create content. More, more, more is the mantra. … It’s time to be honest with yourself and consider the quality […]

10 cottage retreats – #Writing @themindcircle

The Mind Circle has 10 peaceful cottages, perhaps places to retreat and write…  

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