How a picture helps you pay your taxes

James Lawther at Squawk Point has an interesting post on the impact of pictures on vehicle relicensing rates. The trial was grounded in the work of UK Government’s Behavioural Insight team which is, in turn, informed by the work of Richard Thaler (co-author of the influential book Nudge). Imagery is an important part of story-telling and […]

Believe …

Steve Layman has a great quote from Daniel Kahneman: “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.” I’m hoping this is from Thinking,Fast and Slow which is next up on my Must Read Shelf. […]

The neuroscience of narrative – Paul J Zak #writing

Here are some great resources on the neurochemical effect of storytelling. Paul Zak’s lab was responsible for identifying the importance of oxytocin in generating trust (as here). When I started to look at that, I found this much more interesting (for me) research on the generation of oxytocin during engaging narrative, and its related impact […]

Evidence in a post-truth world? #contentmarketing

Are proof-points passé in a post-truth world? On the contrary, they are more important than ever. In a world of Putin, Trump and the Brexit campaign, it’s tempting to think that evidence simply doesn’t matter anymore. Can’t you just say anything you like, as long as you repeat it loudly and persistently? Here are two […]

Tell true stories – @thisisseth

Seth Godin on how to be heard, including: “Do your homework. Reflect back what you believe the other person is trying to say before you disagree with it. Tell true stories.”  

We tell ourselves stories …

This caught my eye in Andrew Marr’s column from today’s Sunday Times: “[Daniel Kahneman and Amos Tversky] believed humans don’t listen to hard evidence and statistics clearly because we tell ourselves stories. That’s how we make sense of an uncertain world. But the very vividness of stories can persuade us that we understand things we don’t.”

Echoes through time: Civilisation is built on the practice of keeping promises

Civilisation is built on the practice of keeping promises. It may not sound a high attainment, but if trust in its observance be shaken the whole structure cracks and sinks. Any constructive effort and all human relations, personal, political and commercial, depend on being able to depend on promises. B.H.Liddell Hart (1895 – 1970), The […]

Devilishly persuasive #writing

The wicked ways of copywriters, according to ABC Copywriting’s Tom Albrighton. This was originally written for Halloween but, being a tad late, I’m re-purposing it for Black Friday and Christmas. Among his highlights: Psychologist Bertram Forer gave a group of students what they thought was a personal profile, but was in fact a list of […]

We should aspire to enchant…

You know it makes sense… Explainer, Elucidator, Enchanter: A Gradation of Great Writing

The neuroscience of memorable messages

Way back in June, I spotted this on Michael Wade’s Execupundit blog. It took me until last week to sit down and watch it, however. But, I was so impressed, I’m currently reading Carmen Simon’s book Impossible to Ignore. Anyway responsible for crafting memorable messages should find the video worth a watch: This is the book […]

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