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The Power of Storytelling summit

The power of storytelling – Classical Wisdom

This should be a fascinating summit with speakers from across the disciplines: classicists, writers, academics, journalists, a communications expert, a photographer, an actress and political experts. I’ve just registered my space and, as a taster, I ordered Philip Freeman’s How to Tell a Story, an updated translation of Aristotle’s Poetics. Aristotle, of course, summarised story […]

You have 15 seconds…

You have 15 seconds to grab attention. “If you don’t get attention within 15 seconds, it’s very difficult to get it back. And then really tell stories at human scale. Again, most storytellers know this already, but have those authentic characters with real emotions. Let them face some kind of crisis. Build a mystery around […]

Words that work for UK business

There’s been plenty of press about Dr Frank Luntz’s recently published survey of Britain’s “politics, economics and culture wars.” Most has focused on “wokeism” and the party political implications of changing attitudes. However, the section on business and business language (from slide 89 in this deck) should be required reading for business writers. Luntz says […]

Cinema and the Roaring 2020s – @DAaronovitch

The creative sector looks forward to the Great Release.

Sans Forgetica – the true font of all knowledge

We’ve talked a lot about how a little cognitive “friction” can aid learning and recall. Now, researchers at the Royal Melbourne Institute of Technology have produced a font designed exactly for that: Sans Forgetica. I think I first came across the research through the Harvard Business Review. Here’s a blog post from 2012. It’s also […]

Our affinity for stories is deep-rooted

This is interesting. Jordan Peterson on perceptions of reality: Scientific truths were made explicit a mere five hundred years ago, with the works of Francis Bacon, René Descartes and Isaac Newton. In whatever manner our forebears viewed the world prior to that, it was not through a scientific lens (any more than they could view […]

The Chief Storyteller – @stevecla

We need more storytellers. Here’s a great little interview with Steve Clayton, Chief Storyteller at Microsoft. I know Steve a little from our days at Microsoft UK and, as you’ll read (or see in the videos), he has a great feel for story. Also worth reading is a follow-on article, How to Tell Your Story, […]

Stories for powerful presentations – Nicholas Bate

As part of his Awesome Presenting 50 series, Nicholas Bate reminds us: More stories. Definitely more stories. Stories are memorable: they have links, flow, drama. They are easy to remember. Bullets are forgettable.   Remember! Read the rest, here.   Photo by Mark Rasmuson on Unsplash

Text and messaging apps – asynchronous or synchronous?

… and the anxiety of expectation. Here’s a great piece from Julie Beck on TheAtlantic.com: How It Became Normal to Ignore Texts and Emails. People don’t need fancy technology to ignore each other, of course: It takes just as little effort to avoid responding to a letter, or a voicemail, or not to answer the door […]

Magicians and neuromarketers – @rogerdooley

Neuromarketing expert Roger Dooley has a great post on the lessons we can  learn from stage magicians For example: The Unexpected Attracts Us When I watch a magician, I’m always trying to pay close attention to spot any shady moves. So is the rest of the audience. It’s rare to spot a skilled magician’s tricks, […]

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